Harley-Davidson Makes its Choice

By Steve Schaefer

Harley-Davidson has just announced that it’s establishing LiveWire as a separate brand on July 8th.

I’ve always wondered how America’s legendary motorcycle manufacturer would market its silent motorcycles. The company’s first electric bike, recently introduced as a Harley, will now be neatly separated into a sub brand. This appeases the purists who can’t imagine a Harley that’s quiet and scent-free while letting the company move into the electrified future.

All of this made me think about of the different ways companies are introducing EVs into their product portfolios. How can they keep their faithful happy while moving into the future of transportation?

Please read my post on Clean Fleet Report to find out.