Ford Mustang Mach-E: Selling Car Buyers on Going Electric

By Steve Schaefer

A new Mustang for a new world.

If we believe the growing scientific consensus, we must reduce our CO2 emissions by at least half in the next decade to hold global warming to 1.5 to 2 degrees Celsius. Warming above that is considered to be catastrophic. Since the largest (but by no means only) source of these emissions is transportation, moving to an all-electric vehicle fleet, powered by sustainably generated electricity, is urgent and necessary.

That message is about as welcome as the cancer warning on a pack of smokes. And similarly, not often heeded, either.

Susan B. Anthony is not sexy

But how do we get people to buy EVs? As long as customers have a wide choice of gasoline-powered vehicles, only early adopters and climate activists are snapping up what companies have provided. It’s like the dollar coin—regardless of whether you put an abolitionist, an historic Native-American, or a president on it, it has been a nonstarter as long as folks could use the good old paper bill (or today, their debit card).

It’s also like selling cereal—the “good for you” Bran Flakes may attract a certain health-conscious (or constipated) clientele, but it’s not where the action is. Captain Crunch with Crunchberries, filled with sugar and marketed breathlessly to children, is the volume seller.

For a century, car marketing has evoked emotion to sell cars, and has built its products to reflect customer demand, which in turn, is fueled by massive marketing and advertising campaigns. Although there have always been compact, fuel-sipping vehicles that practical people bought because they couldn’t afford more, the action has been on style and performance, from fins to V8 engines and today, to loads of high tech features.

So far, only Tesla has been the brand to offer an exciting EV experience in all of its cars. It works because first of all, they sell ONLY EVs and secondly, they have made them attractive and powerful. In contrast, Nissan’s LEAF, while certainly practical and environmentally conscious, is too close to automotive bran flakes. GM’s excellent Bolt EV is another fine car, without the range limitations of the LEAF, but for $40,000, one could also bring home a 3-Series BMW. Not sexy.

The automotive equivalent to Bran Flakes.

Using the climate crisis as a marketing tool, then, clearly isn’t working. And in a consumer-driven economy we can’t force people to buy EVs if they don’t want them. Which brings us to Ford’s upcoming Mustang Mach-E crossover.

Ford’s EV history has up to now featured the lackluster battery-powered Focus and a few hybrid and plug-in hybrids, including the attractive midsize Fusion sedans and European-design C-Max. Now, with Tesla as an inspiration, Ford has decided to blend their most iconic model with the most up-to-date tech in today’s most popular body configuration to create a real Tesla competitor.

I attended a compelling online presentation by Mark Kaufman, Global Director, Electrification at Ford, yesterday, in which he outlined the plans the company has for its EVs going forward, with an emphasis on the exciting new Mustang, which will be sold alongside its gas-powered coupe stable mates.

The Mustang was an instant hit when it debuted in April 1964. Based on the tried-and-true platform from the popular but dowdy compact Falcon, it hit a sweet spot and sold half a million copies in its first year. Surely Ford’s leaders are savoring another blockbuster like that with the Mach-E. As Kaufman said, it is the only EV with the soul of a Mustang (sounds like a great advertising pitch, doesn’t it?).

The Mustang has always been a coupe, fastback, or convertible, so making it a five-passenger crossover is a nod to what’s hot today. Also, Kaufman stated that while many people love their Mustangs, when the kids come along their beloved cars are simply too small. So, it all makes sense.

Admitting that global catastrophe is not a compelling sales tool for most people, the planners at Ford will offer a GT version of the Mach-E that puts out 600 horsepower and can run from 0-60 in the mid three-second range. No climate leader has ever said that was important to them, but for the mass of car enthusiasts, especially of American iron, that’s extremely attractive (and very much a page out of Tesla’s gameplan). Kaufman mentioned an “Unbridled” setting that sounds a lot like Tesla’s “ludicrous” mode.

The arguments against buying an EV often center around the whole charging/range anxiety problem, so Ford is giving the regular, rear-wheel-drive model a 300-mile range (230 for the muscular all-wheel-drive GT). The company will promote installation of home chargers that can put in 30 miles of range in an hour. DC fast charging allows 61 miles of range in 10 minutes or 40-45 minutes to 80 percent. They have also built out the FordPass Charging Network, which isn’t new charging stations but combines four existing networks with one payment setup, for ease and efficiency. They’ve designed a slick phone app to track the process as well. Once again, Tesla is the model for a unified network, although they built their own equipment.

What else? Ford flaunts its more than a century of car sales and service, with virtually all service done by more than 3,000 dealers nationwide, of which 2,100 or more are certified to work on EVs. Tesla can’t match that. Also, the new shopping experience targets millennials with online reservations for shopping and service.

I am eager to test this exciting new product. However, I wonder how we can get the fleet electrified in 10 years. Nobody expects it to be 100 percent electric by 2030, but I’d like to see half of the cars be EVs by then. Kaufman said, reasonably, that most predictions are based on past performance and that this won’t work here, but he also said he expected a third of cars to be EVs by 2030. That’s why Ford has plans for an electric F-150 pickup (America’s best-seller for decades) and an electric Transit van, as well.

To speed the conversion of the vehicle fleet to electric, Ford and other companies must not only provide thrilling EVs, but solid mass market EVs soon. That means we need all-electric Honda Accords and Toyota RAV4s. Buyers need to start viewing gas cars as old and out of style. Certainly the auto industry, which created the whole idea of planned obsolescence, can make fuel-burning vehicles obsolete, can’t they?

The 2021 Mustang Mach-E is due out at the end of the year. 

2020 Mini Cooper SE – Electricity Plus Charm

My first COVID-19 test car

By Steve Schaefer

I’ve loved Minis since they arrived in the U.S. in late 2001 as 2002 models. Cute, fun, and cheeky, they are longtime favorites.

Now I’m an EV guy, so I don’t drive gas cars anymore. But the day is saved, because Mini has finally released an all-electric model–the Mini Cooper SE. It’s everything I’ve always wanted, except for one thing.

Please read my story on Clean Fleet Report for the details.

Experiencing the All-New Gig Car Share Fleet

75 New Toyota Priuses Debut

By Steve Schaefer

Gig Car Share is adding 75 brand new Priuses to its Bay Area fleet, and I got to help out. On March 3rd, I drove a spanking new car from Concord into downtown Berkeley. 

I drove my Fiat 500e EV to Buchanan Field, Concord’s local airport. In a large blue hangar, I found a cluster of cars, waiting to be dispatched.

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I used my Gig app to select the car that Rebecca and Mike assigned to me.

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Dressed in Gig’s black livery with the handy blue rack and side signage, the midsize Priusis a real step up from the subcompact Prius C the fleet has used so far. But Toyota doesn’t sell the C anymore, so it was the best choice. 

This Prius, with 0 miles on the odometer, was sparkling clean inside, and I was very comfortable as I piloted the car along the street and onto the freeway. The screen shows you how efficiently you’re driving and whether the car is using electricity from the battery, gas, or both. There’s a prominent sticker on the passenger side of the dash that encourages drivers to keep the car clean. The FM radio sounded clear and strong, and I noticed an occasional beep that kept me in the lane, which will aid in preventing accidents. 

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I decided to cruise through downtown Berkeley and find a parking spot near the BART station. This will not only make it easy for me to retrace my steps but also put the car in a high demand location. I circled the block and found a nice spot on Oxford Street, right across from the UC Berkeley campus. 

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As I turned off the car, I saw that the first trip for this car was fuel efficient:

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I stepped out and popped open the app. Then I locked the car and completed the rental.

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The app and the car worked flawlessly, and I found out later that the car was rented by someone just 11 minutes after I parked it. I walked to BART, took a Lyft from the station to my car, and drove home.

Hyundai Ioniq Hybrid – High Fuel Economy Choice

By Steve Schaefer

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The Ioniq liftback is offered in three versions—all electrified, but to varying degrees. It’s either all-electric, a plug-in hybrid, or a hybrid.

I recently spent a week with the hybrid version. For 2020, in a midcycle freshening, all Ioniq models receive new mesh grilles (or in the case of the EV, a new pattern on the closed panel). It looks a bit more upscale and refined. As the hybrid and plug-in versions are direct competitors with the Toyota Prius, this only makes a stronger case for choosing the Hyundai if you’re cool to the Prius’ extreme styling.

Pure EVs are great when you have easy access to charging, but when you don’t, I recommend driving a hybrid.

Read my full story on the 2020 Hyundai Ioniq Hybrid at Clean Fleet Report.

 

Ford Explorer Hybrid–a Little Bit Greener

By Steve Schaefer

All-New Ford Explorer Hybrid

The legendary Ford Explorer is a vehicle that can be either celebrated or blamed for the rise of the SUV, depending on your point of view. The first generation appeared in 1990 as a 1991 model, popularizing the tall, truck-platform-based family hauler that is now ubiquitous on American roads. Although today’s “crossover” versions of the sport utility vehicle, including the Explorer, are based on unibody car platforms, they still sit tall, haul a lot of people and stuff, and sell in large numbers.

If you want to have all of the sport and utility of an SUV and still give a nod to its environmental impact, you can opt for the new, sixth-generation Ford Explorer in its Hybrid form. As part of the widest range of offerings in the model’s three-decade history, the Hybrid combines an electric motor with a traditional 3.3-liter V6, which increases fuel economy and provides the greatest range of any Explorer you can buy.

To read the whole story, please go to Clean Fleet Report.

 

Farewell to My Chevrolet Bolt EV

By Steve Schaefer

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Today, I said goodbye to my Chevrolet Bolt EV, affectionately named, in the style of Pee Wee Herman, “Bolty.” My Kinetic Blue 2017 all-electric hatchback served me well for three years and 26,490 miles, but a lease is a lease and I had to return it by January 8th.

Origins

I’ve driven and tested cars for nearly 28 years, mostly with weekly test vehicles. As I learned about and drove electric cars, I became very interested in them. I sampled a Nissan LEAF when it arrived in 2011 and a few other EVs, but the real turning point was when I convinced the generous folks at Fiat Chrysler Automobiles (FCA) to lend me a baby blue Fiat 500e for three months in early 2016. My happy time with that little car, whom I named Fidelio, convinced me that I wanted an EV of my own.

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Fidelio I.

I began to focus on only electrified vehicles in my auto review column and blogs. I started www.stevegoesgreen.com to write about my adventures with Fidelio, and it’s since expanded to cover other climate-related topics.

The Bolt EV was a revelation—with its 238 miles of range it would be able to handle almost anything, including the 165-mile round trip to visit my granddaughters. I ordered my car in October of 2016 without ever driving or even seeing a real car. I was hoping I’d like it.

I impatiently waited for delivery, and finally, the very first week of 2017, I got the phone call that my Bolt was on the truck and being delivered. In a day or two, I was down at Boardwalk Chevrolet in Redwood City, CA to pick it up.

Taking delivery 1-8-17

Exactly What I Needed

I took to my new car immediately, and it proved to be exactly what I needed and wanted. It may look compact, because it has almost no front or rear overhangs, but the Bolt is spacious for 4 or 5 passengers and the hatchback folds down easily to carry lots of gear, including an upright bass or two electric basses, amps, and the works. The high roof means abundant headroom, even for tall folks (I’m only 5-8).

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One of the wonders of EVs is how quickly they accelerate, and the Bolt, while not Tesla fast, is as quick as a Volkswagen Golf GTI – about 6.3 seconds zero-to-sixty. The weight of the 960-pound battery means a low center of gravity, for taut responses and level handling.

And it does it all virtually silently. If you turn off the audio system, you’ll hear a very low hum from the motor, and wind and tire noise are muted. And, since there’s nothing reciprocating, like pistons in a gas engine, there’s no vibration. You get used to it, and gas cars then feel rough.

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Visiting my old house where I lived as a teenager.

Electric cars don’t need transmissions, since maximum torque is delivered from the first moment the motor spins, but the Bolt has an “L” (Low) setting on the one-speed transmission’s lever. If you use D (Drive) it feels like a normal automatic transmission, but in L, when you lift off the accelerator pedal (not the “gas”) the car slows down quickly—even to a complete stop. When you get used to this “one-pedal driving,” it feels natural, and you can barely tap the brakes as you slide into a red light and stop on a dime. It feels like downshifting a manual transmission. The regenerative braking helps charge up the battery, too.

I ordered the light interior—white and light gray–which felt airy, but by the end of three years, the white leather on the driver’s seat was looking grayer. But other than that, and one little hook for the rear cargo cover that occasionally popped out, everything in the interior was solid and worked as it should.

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Of course, the best thing of all is that my Bolty didn’t use one drop of gasoline for three years! At first, I plugged it in at work, but last April I finally installed a Level 2 (240-volt) charger in my garage when my solar panels went up (on Earth Day). So, for more than half of 2019, Bolty ran on sunshine.

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Solar array went up on Earth Day 2019.

Strengths and Weaknesses

The Bolt embodies all the strengths and weaknesses of EVs. The obvious strengths are the low environmental impact, quick acceleration, and quiet operation. There’s essentially no service, either, except tire rotations—no oil changes, no radiator flush. There are a lot fewer moving parts to have problems. And when you use regenerative braking, the brake pads last practically forever.

So, what about weaknesses? The most significant is the range issue. Although today’s EVs easily top 200 miles between charges, and some can go more than 300 miles, it still takes time to charge, and you may not be able to find a public charger when you need it. Even fast chargers take longer than a stop at the gas station. It may not matter in most situations, but on a long trip it requires some careful planning and willingness to be flexible. I avoided it, because the couple of times when I knew it would be an issue, I took a gas-burning vehicle. Yes, I feel a little guilty, but that’s a good way to drive an EV 51 weeks a year.

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Charging at work.

I expect the charging problem to be solved as charging stations proliferate and fast charging gets really quick.  And actually, most charging can and should be done slowly at home or at work while the car sits parked. I know this won’t work for everyone, which is why I test and recommend hybrids and plug-in hybrids for those situations. Someday, the subscription model may become popular, where you no longer own a car, but simply reserve the kind you want as you need it, from a fleet. Then, you could select a long-distance vehicle for a trip and use a less expensive, smaller low-range vehicle when you stayed local.

Another issue with EVs is that initial costs of purchase or lease are higher, mainly because batteries are still expensive, even though prices have come down. My upper-level Bolt Premier with options had a sticker price of nearly $44,000. With $5,500 in rebates and financing assistance, I put down $10K and paid $332/month for three years. This price disparity will go down over time, but it can be intimidating. However, if you look at the total cost of ownership over several years, EVs come out ahead, with much cheaper fuel (electrons) and virtually no service required.

A third concern is choice. The Bolt has company now, as more and more EVs and plug-in hybrids are appearing in showrooms. But there still is no all-electric pickup truck, for example (but there will be soon). In the next few years, manufacturers will fill in their lineup with many more EV and hybrid models, from hatchbacks to sedans to SUVs.

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Enough range to travel–we drove to Bodega Bay and back.

Only One Significant Issue

The only notable problem with my Bolt happened last year, when, after what the dealer told me was a routine software update, my car’s battery suddenly charged only to about 100 miles and not the 200+ it should. I tried running it way down and charging, but it wouldn’t move past 100. That made my car like one of the older EVs, such as a LEAF, Kia Soul EV or VW e-Golf. I complained to my dealer, but they were unresponsive. I tried another Chevy dealer closer to my house and they checked with GM headquarters and got the OK to do a battery swap for me, at no charge. It restored my range and happiness.

Sharing the EV Love and Information

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National Drive Electric Week at Marketo.

As an EV driver and auto writer, I valued the Bolt for giving me a way to experience the EV life firsthand, so I could share my car and my knowledge in my columns and blogs. I could participate in events, such as National Drive Electric Week (each September) and Earth Day events in April. I hosted National Drive Electric Week events for two years at my workplace, where EV driving employees parked their cars in rows in the parking lot and talked with other employees. I am an EV Ambassador for Acterra, a Palo Alto-based environmental organization. And I now work at Ridecell, where we develop and sell software for carsharing and ridesharing fleets, including the 260-Bolt Gig Car Share fleet in Sacramento.

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You can rent a Bolt by the minute or the hour in Sacramento.

As an EV person, I began phasing out gasoline-only test cars in 2018, and in 2019, I tested only one—the short-term Chevy Cruze rental I had when my Bolt got its battery swapped.

What Next?

I considered buying Bolty at the end of the lease, but even though the bring back value was barely more than half the initial price, it would still cost more per month to finance than my lease. I looked at other EVs, including the worthy Hyundai Kona Electric (258-miles of range), but I was hoping to lower my monthly costs.

I researched used EVs, and It turns out there are some screaming deals. Second-hand early Nissan LEAFs can run as little as $6,000. I ended up buying a little Fiat 500e, just like Fidelio, my 2016 test car. I got it at Rose Motorcars, in Castro Valley, CA. They specialize in the secondhand EV market, and I like the way they do business.

My new Fiat is the same color as the first one, too, so I’ve named it Fidelio II. A 2017 with 23,000 miles on it, it feels like new, and cost just $10,000 (under $200 a month). It’s smaller, and most significantly, has a third of the Bolt’s electric range, but I plan to use it for my local errands. There will likely be another EV in my future, but for now, Fidelio II should work fine.

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Fidelio II is taking over for Bolty.

What I’ll Miss

I’ll miss some of Bolty’s features. Fidelio II doesn’t have the high regenerative braking (L) transmission setting, so no one-pedal driving. My Bolt’s inside rearview mirror was a video camera—much better than a regular mirror.

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And, the backup system, with multiple cameras, provided a birds-eye view of my car in the big 10.2-inch center screen—so parking squarely in a spot and avoiding curbs was a snap.

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My Bolt had the upgraded Bose stereo, for premium sound, with Apple CarPlay, so I could hook up my phone and play my music. It also used the phone for navigation, which meant I could set up a destination before I got in the car and it was projected onto the dash screen. I’ll miss the ability to send verbal texts (through Siri) as I drive.

For safety, I had blind spot monitoring, a very worthwhile feature, and cross traffic alert told me if there were cars on the road behind me when I was backing out of my driveway.

Last Thoughts

I like the styling of the Bolt—inside and out—but I’m an old hatchback guy. I had a 1986 Honda Civic Si back in the day. Apparently the gently sweeping interior was designed by a woman—unusual in the industry. The use of white accents gives it a certain sparkle.

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I loved the rich blue exterior paint—and enjoyed seeing my car across the parking lot. I took photos of it in various scenic locations, just for fun.

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The Bolt is a product of GM Korea, the former Daewoo, but it’s built in Michigan. That’s the way the auto industry works these days. The LG battery is Korean, as well. In any case, quality is high.

My personal goal, as a Climate Reality Leader and car enthusiast, is to spread the word on the joys and benefits of electric motoring. We need clean cars and clean energy! I will continue testing and reviewing every new EV I can get, but I’m going to miss my Bolty.

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Turning in Bolty after a great three-year run.

Toyota Prius Hybrid Endures

By Steve Schaefer

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The 2020 Prius is out, and it’s, well, a lot like last year’s model. There is a new Limited version, though, that’s a bit more luxurious. Read my full story here.

The big story with the Prius, however, is its longevity and sales success. It dates from the late 1990s, and millions have found homes, replacing, we hope, regular gas burners.

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The first generation Prius

And to drive even cleaner, you can opt for the plug-in Prius Prime. It goes up to 25 miles on battery-power alone–enough for many of the trips folks take every day.

I appreciate the proliferation of Toyota’s hybrids (they sell an array of models), but am hoping for an all-electric Toyota someday soon (besides the hydrogen fuel-cell Mirai). For now, a half-step in the right direction is still movement, especially in volume. And with the new Limited, driving a Prius is even more enjoyable.