Ford Mustang Mach-E: Selling Car Buyers on Going Electric

By Steve Schaefer

A new Mustang for a new world.

If we believe the growing scientific consensus, we must reduce our CO2 emissions by at least half in the next decade to hold global warming to 1.5 to 2 degrees Celsius. Warming above that is considered to be catastrophic. Since the largest (but by no means only) source of these emissions is transportation, moving to an all-electric vehicle fleet, powered by sustainably generated electricity, is urgent and necessary.

That message is about as welcome as the cancer warning on a pack of smokes. And similarly, not often heeded, either.

Susan B. Anthony is not sexy

But how do we get people to buy EVs? As long as customers have a wide choice of gasoline-powered vehicles, only early adopters and climate activists are snapping up what companies have provided. It’s like the dollar coin—regardless of whether you put an abolitionist, an historic Native-American, or a president on it, it has been a nonstarter as long as folks could use the good old paper bill (or today, their debit card).

It’s also like selling cereal—the “good for you” Bran Flakes may attract a certain health-conscious (or constipated) clientele, but it’s not where the action is. Captain Crunch with Crunchberries, filled with sugar and marketed breathlessly to children, is the volume seller.

For a century, car marketing has evoked emotion to sell cars, and has built its products to reflect customer demand, which in turn, is fueled by massive marketing and advertising campaigns. Although there have always been compact, fuel-sipping vehicles that practical people bought because they couldn’t afford more, the action has been on style and performance, from fins to V8 engines and today, to loads of high tech features.

So far, only Tesla has been the brand to offer an exciting EV experience in all of its cars. It works because first of all, they sell ONLY EVs and secondly, they have made them attractive and powerful. In contrast, Nissan’s LEAF, while certainly practical and environmentally conscious, is too close to automotive bran flakes. GM’s excellent Bolt EV is another fine car, without the range limitations of the LEAF, but for $40,000, one could also bring home a 3-Series BMW. Not sexy.

The automotive equivalent to Bran Flakes.

Using the climate crisis as a marketing tool, then, clearly isn’t working. And in a consumer-driven economy we can’t force people to buy EVs if they don’t want them. Which brings us to Ford’s upcoming Mustang Mach-E crossover.

Ford’s EV history has up to now featured the lackluster battery-powered Focus and a few hybrid and plug-in hybrids, including the attractive midsize Fusion sedans and European-design C-Max. Now, with Tesla as an inspiration, Ford has decided to blend their most iconic model with the most up-to-date tech in today’s most popular body configuration to create a real Tesla competitor.

I attended a compelling online presentation by Mark Kaufman, Global Director, Electrification at Ford, yesterday, in which he outlined the plans the company has for its EVs going forward, with an emphasis on the exciting new Mustang, which will be sold alongside its gas-powered coupe stable mates.

The Mustang was an instant hit when it debuted in April 1964. Based on the tried-and-true platform from the popular but dowdy compact Falcon, it hit a sweet spot and sold half a million copies in its first year. Surely Ford’s leaders are savoring another blockbuster like that with the Mach-E. As Kaufman said, it is the only EV with the soul of a Mustang (sounds like a great advertising pitch, doesn’t it?).

The Mustang has always been a coupe, fastback, or convertible, so making it a five-passenger crossover is a nod to what’s hot today. Also, Kaufman stated that while many people love their Mustangs, when the kids come along their beloved cars are simply too small. So, it all makes sense.

Admitting that global catastrophe is not a compelling sales tool for most people, the planners at Ford will offer a GT version of the Mach-E that puts out 600 horsepower and can run from 0-60 in the mid three-second range. No climate leader has ever said that was important to them, but for the mass of car enthusiasts, especially of American iron, that’s extremely attractive (and very much a page out of Tesla’s gameplan). Kaufman mentioned an “Unbridled” setting that sounds a lot like Tesla’s “ludicrous” mode.

The arguments against buying an EV often center around the whole charging/range anxiety problem, so Ford is giving the regular, rear-wheel-drive model a 300-mile range (230 for the muscular all-wheel-drive GT). The company will promote installation of home chargers that can put in 30 miles of range in an hour. DC fast charging allows 61 miles of range in 10 minutes or 40-45 minutes to 80 percent. They have also built out the FordPass Charging Network, which isn’t new charging stations but combines four existing networks with one payment setup, for ease and efficiency. They’ve designed a slick phone app to track the process as well. Once again, Tesla is the model for a unified network, although they built their own equipment.

What else? Ford flaunts its more than a century of car sales and service, with virtually all service done by more than 3,000 dealers nationwide, of which 2,100 or more are certified to work on EVs. Tesla can’t match that. Also, the new shopping experience targets millennials with online reservations for shopping and service.

I am eager to test this exciting new product. However, I wonder how we can get the fleet electrified in 10 years. Nobody expects it to be 100 percent electric by 2030, but I’d like to see half of the cars be EVs by then. Kaufman said, reasonably, that most predictions are based on past performance and that this won’t work here, but he also said he expected a third of cars to be EVs by 2030. That’s why Ford has plans for an electric F-150 pickup (America’s best-seller for decades) and an electric Transit van, as well.

To speed the conversion of the vehicle fleet to electric, Ford and other companies must not only provide thrilling EVs, but solid mass market EVs soon. That means we need all-electric Honda Accords and Toyota RAV4s. Buyers need to start viewing gas cars as old and out of style. Certainly the auto industry, which created the whole idea of planned obsolescence, can make fuel-burning vehicles obsolete, can’t they?

The 2021 Mustang Mach-E is due out at the end of the year. 

Experiences of Nature: Origins of My Climate Concerns

By Steve Schaefer

Tuolumne Meadows

Tuolumne Meadows in Yosemite

Where did my concern about climate change come from? As a Climate Reality Leader, I need to know and share my reasons for taking action.

I initially thought that my awareness started with the first Earth Day, on April 22, 1970, near the end of my senior year of high school. However, with more thought, I realized that I didn’t really do much on Earth Day. I wore a black armband, which someone distributed, and, to my shame, removed it when threatened by a bully.

It was really in the 1970’s that the events and resources that grew out of that first teach-in awoke my planetary conscience. I learned about recycling and witnessed smog in San Francisco firsthand. I sat in shock and wonder on a rock in the center of San Francisco and viewed and assessed the massive layer of civilization that spread across everything except the distant hills and Mount Diablo.

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View from Corona Heights in San Francisco

I heard about Silent Spring (I think I read it but can’t remember now) and The Population Bomb and saw TV reports of rivers that caught fire in Ohio. I tried natural foods and made recipes using my copy of Frances Moore Lappe’s Diet for a Small Planet. I hugged trees and took long walks in Golden Gate Park (green, but not a wilderness).

Thinking about it, though, I wondered where my emotional start really came from. I thought about my encounters with nature as a child and a teenager, where I felt how human civilization was imposed on the planet, and how we were no longer living “naturally.”

In my first six years in Kenmore, a suburb of Buffalo, New York, I went to the park and saw trees and flowers in people’s yards, but I didn’t feel much connection to them. They were nice. I remember the tall trees I walked under on the way to my first-grade class in 1959, and the little flying seeds that fluttered down. I liked my grandparents’ grassy back yard, with the trees and flowers that grew there. I was more interested in my father’s sports cars.

shiprock

Then, we moved to Shiprock, New Mexico in 1960, in the middle of the school year. We plopped down in the desert, in a small town on the Navajo reservation. My father, a dentist, had joined the Public Health Service for an adventure and took my mother, my brothers, and me along.

It was very different from Buffalo. We lived in a small, one-story government-provided box, next to the new hospital where my dad looked after the Navajo people’s teeth. Our yard was dirt when we moved in and became an inappropriate lawn later; the surroundings were high desert. It was flat, and the famous landmark, the Shiprock, was visible through our front window.

Although we transplanted our suburban sensibilities there, with an air conditioner, Kool Aid, roller skates, and, eventually TV, we sometimes took trips in our car out into the desert and hiked around in our jeans, boots, and cowboy hats. We even had a horse for a while. I saw cactus, dry washes, hills, distant mountains, and desert wildlife, such as prairie dogs. And I heard silence.

Although I was just a kid, I remember the vastness, and the sense that we were a part of, but living apart from, the sand, rocks, and hardy desert vegetation. I don’t know how we would live out there without our modern conveniences, but apparently someone could.

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Hogan – from 1962 – when I was there!

We occasionally saw a traditional Hogan—a home made from wood and mud that the native people lived in before we rounded them up and put them in government housing. Some of the Navajos, including my friend Chester, lived across the street in Bureau of Indian Affairs (BIA) apartments that were not as nice as our very modest home. We didn’t study it in school, but I had a vague notion that people like the Navajos had once lived on the land. It wasn’t until I read Bury My Heart at Wounded Knee and took a Native American Anthropology class in college that I understood what had really happened.

In any case, within our hermetically-sealed house with its single window-mounted air conditioner we were protected from the heat, wind and dust—and bitter winter cold. There were also spectacular storms, with powerful lightning and thunder, and dramatic clouds and sunsets. It wasn’t much like Buffalo at all.

I grew carrots in the side yard of our house. I remember impatiently pulling them up when they were small, and they tasted great.

After two-and-a-half years in Shiprock, we were transferred back to civilization—Staten Island, New York. It was like Kenmore again, with streets, stores, buses, noise, and all the rest. I fell right back into the Midcentury American lifestyle, collecting baseball cards and picking up returnable glass bottles from the side of the road to claim deposit money at the corner store, where I bought gum.

We moved to Connecticut and lived there for two years. My main experiences of nature there were poison ivy (I went marching obliviously through the woods behind my house) and snow, in which I delivered the morning newspaper for one winter. I also enjoyed the beach in the summertime, but it was mostly the adjacent pool, tasty popcorn and candy, and amusement park rides that attracted me, not the sand or the waters of the Long Island Sound.

We were lucky to move to California in 1965, just after I turned 12. My next real experiences of nature came from joining the Boy Scouts in 1966. As a member of Troop 162, I got to camp and hike in the beautiful state and national parks. We had occasional weekend camp-outs, but the big thing was our annual summer camp. A few dads would drive us up to the woods and we would occupy a campground with members of other scout troops, doing crafts and sports, being gross, and taking day hikes. In the second year I went, I was selected to take a weeklong hiking and camping trip with a small group far away from camp and out in the open spaces.

It was a memorable adventure. We loaded up our packs with food and hiked 10 miles out. We camped that first night, and resumed our trip the next day, hiking another 10 miles and eventually arriving at a beautiful meadow. We lived there for four days, doing our own cooking and not seeing a single road, car, TV, or sign of modern life. I have photos of it somewhere.

We lived on our Bernard’s freeze-dried rations, canned meat, and pilot biscuits. We cooked over campfires and earned merit badges. The sky was black at night, and I could see why they called it the “Milky Way,” as countless stars spread across the darkness as we lay in our sleeping bags. That summer, there were abundant meteor showers, too, adding to the thrill.

Milky Way

On the last day, packs empty, we hiked the entire 20 miles back to camp, arriving tired but strong and healthy. As a suburban kid who stayed inside reading and listening to the radio, I had never done this before, and I felt powerful.

After a few days hanging around camp, we drove back to my suburban home in Concord. I stared at the linoleum and glass and plastic in my house. I felt the difference between the natural world and the artificial one that was “natural” to me. I knew something was out of whack.

Since then, I have lived in cities and in suburbs, and taken a hike or two. I have also read a lot and watched the gap between the natural world and the growing human construction grow. Now, billions of human beings and the civilization we’ve developed are changing the earth. Because most of us don’t feel a real connection to nature, we can blithely continue in our daily lives without giving it much thought. But we have to act if we want it to last.

I am taking action because I remember the desert of New Mexico and the California wilderness, and I want an inhabitable planet for my grandchildren.

From Action to Advocacy: Corporate Climate Leadership in the Next Decade

Bill Weihl Speaks on the Climate Emergency

By Steve Schaefer

Bill+Weihl+cropped+headshot+August+2018

Consultant and climate activist Bill Weihl addressed an audience of about 80 people at The Foster gallery in Palo Alto on October 16, 2019. Weihl, an MIT graduate, worked for computer companies Digital and Akamai before moving to long stints at software giants Google and Facebook managing their corporate sustainability programs. The talk was part of a continuing series put on by Acterra.

Action to Advocacy

On this particular evening, Weihl addressed what large companies must do in the next decade to make a major impact in the fight to keep the climate emergency from becoming unstoppable. That means moving from actions to advocacy—with strong policies to speed the changes we need.

Weihl began by touching on the heroic, focused efforts that put Neil Armstrong on the moon in the 1960s, and then stated that what we need to do for the climate will be far more difficult. He moved on to reference Greta Thunberg, the 16-year-old Swedish climate activist, who is delivering the right message for the times.

“Young people are terrified,” said Weihl. “They are angry and are taking action.”

While Weihl doesn’t believe that things are hopeless, he presented the choices we have to make now to prevent global temperatures from rising to unacceptable levels. A six-degree Celsius rise would be catastrophic versus 2 degrees C—so it’s a question of “less bad” rather than “good.” Climate change has already started.

Sadly, despite a leveling off over the last few years, energy consumption and emissions increased at a record rate in 2018.

“We have to act with urgency,” said Weihl.

He mentioned Hal Harvey, CEO of Energy Innovation, who discusses “speed and scale” in his 2018 book, Designing Climate Solutions. That means moving at a “crazy fast rate” and tackling the big pieces first. It’s a 10-year problem, with a need to cut carbon emissions by 45% by 2030, and 100% by 2050, per last year’s UN IPCC Report.

We Need Systemic Change

What do we need to do to meet this? Individual actions by people and companies are not enough.

“We need systemic change,” said Weihl. We all need to take responsibility and set good policy. Weihl proposed:

  • Market rules and a decarbonization path
  • Carbon pricing
  • Clean energy mandates

However, per Weihl there is no “silver bullet.” We need to do everything we can now to decarbonize transportation, buildings, electricity generation. and more. Technology can help this process, but it is also being used by the “bad guys.” For example, Weihl described how oil companies can use high tech to make drilling for oil easier and cheaper, negating the positive climate actions being taken with, say, increased solar and wind energy generation.

Weihl brought up business travel. Although we have ways of reducing it by scheduling more Zoom meetings and online interaction, by creating more long-distance collaboration we also introduce more interest by engineers in meeting those partners in person, which in turn increases air travel. Also, while green finance on one hand removes investments in fossil fuels, 33 banks are lending $1.9 trillion to fossil fuels in legacy investments. That’s why we need to deal with the whole system.

“It’s time for companies to make the leap from science-based targets to supporting a science-based policy agenda,” said Weihl. “Companies must be strong advocates for decarbonization based on science (the 1.5-degree scenario) everywhere they operate and everywhere they source.”

Here are key principles Weihl laid out to make action on the climate emergency effective. They must be:

  • Aligned with the latest science (which will change)
  • Rooted in climate justice (young people see the climate emergency as a human rights issue)
  • Politically possible (we have to get it done)
  • Transformational, not incremental (there isn’t time to move slowly)
  • Reasonably certain to hit the IPCC targets in 2030 (or risk losing the ability to stop it)

Why Aren’t We Acting with Urgency?

If we know what we need to do, why aren’t we doing it? Decarbonizing the whole system is hard, Weihl says. In the language of finance, as a business case, taking action now is a no brainer considering the risks and costs of inaction.

“However, climate change is a moral and human problem, so we need to get businesses to speak the language of morality and humanity”, said Weihl.

Companies need to think about youth, who are worried about human rights and are expressing empathy for others and the whole world.

“These young people are companies’ future customers, employees, and eventually, stockholders,” said Weihl. “Silence is not neutrality,” he continued. “Young people want to work for and do business with companies they believe are helping solve the climate crisis—not causing it—so it’s a good business decision to do the right thing now, supporting science-based policies.”

The next decade is crucial to keeping global temperature rise in check, so we need good policy and coordinated action now. Weihl suggested aiming higher than the minimum, as it will be hard to be successful in this great effort.

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Acterra’s mission is to bring people together to create local solutions for a healthy planet.

National Drive Electric Week – Cupertino 2019

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My Chevrolet Bolt EV

National Drive Electric Week is a nine-day celebration of the electric car. Now in its second decade, it grows annually, and spanning two weekends and the days between in the middle of September, offers EV enthusiasts a chance to meet and compare notes as well non-EV drivers a chance to look at, and sometimes even drive, the current crop of plug-ins outside of a dealership environment.

I attended the Cupertino, California event on Saturday, September 14–the first day of NDEW 2019. I brought my Chevrolet Bolt EV, which I’ve enjoyed–and showed–since I got it in January of 2017. With its three-year lease running out on 1/8/2020, it’s likely the last chance I’ll have to share it before switching to another EV next year.

The Cupertino event has a long history, and there is where you can still see some of what EVs used to be–labor-of-love science projects. I’ll talk about a few shortly.

EVs You Can Buy or Lease Now

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Hyundai Kona  Electric

With a bit smaller number of display cars than it was last time I attended, and a thin crowd, it was a little disappointing, but many of today’s pure EV options were there. I saw three Chevrolet Bolt EVs, including my own. A compelling new entry, the Hyundai Kona Electric (shown above), was there, sporting a white top over its jaunty blue-green.

The Kona, with a 258-mile range, is the next-best thing to a Tesla for range, and probably today’s best deal for range. This base model, at about $36,000, sat mere steps away from a 2019 Jaguar i-Pace, which starts about about twice that price. The Jaguar offers great style and luxury, and with 220 miles in the big battery and all-wheel-drive, has its own, different, buyer.

Nissan brought a new LEAF to show, and from its booth awarded prizes throughout the six-hour event. It was the one chance you had to ride in a car. Some NDEW events are more experience-oriented, but this one was more of a show and meet-up.

I saw a BMW i3 down at the far end, and a couple of Tesla Model 3s. Also nearby was a plug-in hybrid Ford Fusion, flanked by two Ford Focus electrics. These EVs, with just 76 miles of range, would make cheap used cars if you wanted a stealth EV.

At the other end was a Chrysler Pacifica plug-in hybrid. It’s actually a significant vehicle, since it’s the only PHEV minivan available in the U.S. Its 33 miles of electric range is plenty for local soccer practice shuttles and commuting. This one sported a little extra flair.

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EVs are not just cars, of course. I saw some electric motorcycles and bicycles there, too, but as I stayed near my car much of the time, I didn’t spend time with them. I have ridden a few, and they are a fine option for some people under particular circumstances (good weather, short trip, no baggage, etc.). I did hear one motorcycle zoom past a few times with its electric whine. I’ve considered getting my motorcycle driver license just so I can test these in the future.

Here’s Roberta Lynn Power with her folding Blix electric bike from Sweden.

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Historic EVs

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EVs have been available in major manufacturers’ showrooms since 2010, when the 2011 Nissan Leaf and Chevrolet Volt came out. But before that, besides the conversion projects, there were few. One model that had two representatives there at the show was the Toyota RAV4. Built just around the turn of the century, it put Toyota ahead of the crowd. Too bad they didn’t keep building them, because the RAV4 is a very popular body style now. You can get a new one as a hybrid today.

A pair of cute little Corbin Sparrows sat together. Not much more than shrouded motorcycles, these little pods would make perfect little errand-runners or last-mile transit connection vehicles.

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The tiny German 1993 City-EL weighs a mere 575 pounds and can shuttle one person for about 40 miles at up to 45 miles per hour. This one is nicknamed “Lemon Wedge.”

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Pioneers, Projects and Conversions

As long as there have been cars there have been tinkerers–people (mostly, but not exclusively, men) who enjoy a tough project. While some folks like to make a classic Mustang faster and louder, others enjoy electrifying an old gasoline car. The man displaying the Jaguar i-Pace had converted a Mazda Miata before.

I spent some quality time with George Stuckert, a retired engineer who also serves as secretary of the San Jose chapter of the Electric Auto Association. This group, a major sponsor of NDEW, was founded way back in 1967. They used to host a Cupertino event that was all project cars. George is glad that you can buy a new EV at a dealership today, but his pride and joy at this event was his 1996 Volkswagen Golf, which he converted ten years ago. It looks like an old Golf, but has a clever pinstriped design with a plug along the side (that I somehow managed to forget to photograph). It’s filled with electronic tech.

George proudly displayed a large card with photos of the project, and showed me his notebooks of carefully documented steps and the book that got him started.

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It was not a smooth process, and included a few spectacular explosions, but he showed the grit and determination that’s what I admire about people willing to get their hands dirty and triumph over failure to ultimate success. The fact that you can buy a used 2015 VW e-Golf that is superior in every way to George’s car is completely missing the point.

In the front corner of the exhibit were two fascinating displays that, along with George’s Golf, gave a look at what a Cupertino Electric Auto Association event was like before the NDEW and mass market EVs. Bob Schneeveis, a local legend, showed off his two-wheeled inventions, including a prototype steam-powered bike.

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Yes–you read that right. Although it’s not quite in the “drive it around the lot” stage, it is a beautiful piece. His electric motorcycle featured a fascinating front fork that made the ride soft and smooth. As a novelty, he had a “chariot” with a horse up front with “legs” made from brushes that capably gave rides to lucky attendees.

I enjoyed an extended conversation with Jerrold Kormin, who brought two displays: his converted Honda Insight and his prototype solar panel trailer. The former, besides swapping its engine for a motor and batteries, had new fiberglass nose and radically changed tail (and just one rear wheel). These design changes, per Kormin, gave the car a 15 percent improvement in its coefficient of drag.

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The car was being charged by Kormin’s fascinating portable solar generator. The inventor’s goal is to replace dirty, noisy Diesel generators. He is renting his prototypes out now. One appeal of replacing Diesel, Kormin told me, was that companies can avoid the major inconvenience of refueling Diesel generators, which adds complexity and expense. He claims customers can save $500 a month in fuel costs with a solar generator working just a 40-hour week. The trailer folds up for easy towing and takes about 5-6 minutes to open up. Learn more at his website.

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I met Joseph, an entrepreneur who was showing his Cirkit electric bike prototype. Looking clean and simple, it reminded me a bit of early minibikes, that you would assemble from a kit and the engine from your lawnmower! Click the link above to go to his website for more information.

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Vendors and Services

EVs need to be charged, which is why you’ll always find a friendly ChargePoint booth at EV shows. ChargePoint is a leader in chargers (I have one in my garage).

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I also met Shane Sansen, the owner of DRIVEN EV. His company works directly with manufacturers to acquire their lease returns and sell or lease them directly to customers. A great idea, and one I’m considering for my next EV. You can learn more at their website.

Besides seeing the vehicles and booths, I had a chance to network with some other folks who are working on EVs and climate action. I met up with my friend Greg Bell, who told me about his exciting new job working with Home Energy Analytics. Offering the Home Intel program, Greg meets with homeowners and shows them how they can reduce their energy consumption and save money. It can be as simple as replacing incandescent bulbs with LED ones, or more. Find out more at their website.

So, having consumed 3-1/2 pints of water and all my snacks, I packed up and drove home. It was a good day.

You can attend an NDEW event in your area through Sunday, September 22. Check their website for details.

Climate Reality Leadership Training–One Year After

By Steve Schaefer

Me in the circle-edited

August, 2018 in Los Angeles

The certificate on my wall from the Climate Reality Leadership Corps training carries today’s date—August 30—from 2018. One year ago, I spent three powerful days in Los Angeles with Al Gore and 2,200 other people learning and bonding. I left with a mission. What have I done this year? What’s changed? What should I do better or more of in the coming year? Here’s what I said then.

In the last 12 months, I’ve met and worked with the local Climate Reality chapter, put solar panels on my roof, given four climate presentations, performed 30 Acts of Leadership (including writing blog posts), attended an important clean energy conference, built up my reference library, focused my auto writing on EVs, and even changed jobs to work at a company focused on sustainable mobility.

Local Climate Reality Chapters

I had already met my climate mentor, Wei-Tai Kwok, and joined the Climate Reality Bay Area chapter before my training.  When I returned, I continued my participation, along with my training mentor and chapter co-leader, Steve Richard. As part of the drive for more climate action, local Climate Reality Project chapters bring people together. Some of us from the Los Angeles training have continued to work on events and actions, and we have brought in others, including interested people who have not yet spent three days with Mr. Gore. The Bay Area chapter is now one of the largest in the country, with more than 600 members.

After I got back from training, I proposed a monthly chapter newsletter, and as part of the Operations team, I have produced them monthly since November 2018. It’s a focused bit of information gathering, editing, and processing in Mailchimp once a month, but it does get read, and helps move people to action, so I’m glad to do it.

Solar on My Roof

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Immediately upon returning home, I got the first of four quotes on solar panels for my roof. After four bids, I chose one and signed a contract in November. On April 22, 2019—Earth Day—my panels were finally installed. Now, the electric car I’ve driven for more than two-and-a-half years is powered by sunshine. My utility bill has dropped to next to nothing, too (by about the amount of my solar panel bill every month).

Climate Presentations

Former Vice President Al Gore began the Climate Reality Climate Leadership Corps in 2006 to train others to present his famous slideshow. Adding thousands of trained leaders makes it easier to spread the word, since despite his award-winning films and bestselling books, Mr. Gore can’t be everywhere at once. When Gore delivers the training, by the way, he’s with you nearly the entire time.

Besides presentations, trained Climate Leaders perform Acts of Leadership, which can include writing a blog, attending an event, contacting political leaders, and other efforts to move the climate crisis dialog along.

I’ve given four presentations, with varying degrees of response. I believe that more is always better, but I understand there is also a ramp-up. I attended a helpful chapter-sponsored bootcamp session where I learned about presenting and also about seeking out opportunities.

Presenting is not difficult for me. I’m not nervous in front of an audience and am a total extrovert. I just wish that the crowds could be bigger. In September 2018, not long after the training, my first talk was to people at my company, to introduce the National Drive Electric Week (NDEW) event I was hosting for the second year in a row. The 20-25 people seemed to appreciate the message, and I gained some practice in front of a friendly crowd. I’m attending the NDEW event in Cupertino, CA this year, but not hosting one.

Because my special focus is electric vehicles, I have added a little “infomercial” at the end of my climate talks, and that’s the section I delivered when I co-presented with a very experienced fellow chapter member, Gary White, to a nice big roomful of college students.

My third presentation was at a church in Palo Alto, where my message was familiar and appreciated—somewhat preaching to the choir, as that community is in the forefront of green energy adoption.

The fourth talk was at my local public library. Despite fliers in the library and a listing in the local paper, I got fewer than 10 attendees! I did give them a good show, though. You have to be a pro and learn something from every talk.

My next scheduled presentation will be on November 21st as part of the 24 Hours of Climate Action.  That’s Mr. Gore’s special project this year. He usually does a 24-hour show, like a Jerry Lewis Telethon. This year, he’s asking climate leaders across the world to present at the same time, making it the largest climate education event ever.

I’ll be addressing my company—a different one since last year. My new employer, Ridecell, develops and sells software to power carsharing and ridesharing fleets, and also has an autonomous vehicle division. I’m finally working in a business that moves towards electric and shared mobility.

Acts of Leadership

I’ve performed 30 recorded acts of leadership this year in addition to the four presentations. My acts have included attending events, writing climate-themed blog posts, and contacting leaders. I have certainly done more than the required minimum, but I would like to do more. I don’t count my normal electric vehicle reviews, since I would do them anyway, but any of my blog posts that are directly climate-related I do. I’ve attended events with speakers at Acterra in Palo Alto and written up those stories, which helped spread the word on various climate issues, including the food system and electric car adoption.

Working toward Sustainability

Last October, I attended a day of the VERGE sustainability conference in Oakland, put on by Greenbiz. While there, I attended panels, but also interviewed three industry executives, which led to three published articles. This October, I’m signed up again, and will hope to attend two or even three days. It’s an amazing event—in its own way as powerful as the Climate Reality training.

I have continued my vigorous recycling efforts, but also found a few items that represented reuse. I ordered new glasses frames made from sea plastic from www.sea2see.org. I also bought a hand-made bass guitar crafted from recycled Brazilian teak wood from a deck. These are small ways to help clean up our mess and also reduce energy use.

Building a Reference Library

I already had some books in my library when I attended training, but I now have more than 50. I have read many but not all of them. I’m currently in David Wallace-Wells’ The Uninhabitable Earth—a truly sobering treatise on what we have to look forward to in the 21st Century. I have recently read Bill McKibben’s Falter, about whether mankind may be not only ruining the climate, but meaningful life. Books like Acorn Days, about the founding and growth of the Environmental Defense Fund, were easier to take.

My library includes a textbook called Power Driven Technologies that I started when I got back from the training last year and plan to complete to further educate myself on the realities of the way we generate power in the world today. I have books on eating clean, recycling, and much more. Of course, I have both of the An Inconvenient Truth books, as well as two other Al Gore books. On my Kindle, I have Earth in the Balance—Gore’s first groundbreaking book, which came out before he was elected VP. My Kindle books also include Jeremy Rifkin’s The Third Industrial Revolution and Justine Burt’s excellent The Great Pivot from this year.

Electric Vehicles Only, Please

As a weekly auto columnist since early 1992, I’ve tested more than 1,300 vehicles for a week at a time. After the training, I gave up on gasoline-only cars. I now test only EVs and hybrids, and I will drop the hybrids at some point. However, that means I get fewer test vehicles and write fewer stories now, as the journalist fleet is still mostly petrol-based cars. I am not interested in promoting gas-burners anymore. See my auto writing at www.cleanfleetreport.com.

2-year-horizontal

I have driven my Chevrolet Bolt EV now for most of its three-year lease period, racking up about 25,000 miles when I’m not testing another car. It has been wonderful, with only the need to have the battery replaced (at no cost) marring the perfection. Now, I’m seeking its successor. There are more choices now, but in the interest of cost saving, I’m considering picking up a used EV. That will limit my range, unfortunately, but the low cost of even a 2016 model EV makes them great entry points for anyone to move to electric.

New Friendships

I’ve built some new friendships this year. The Climate Reality Bay Area chapter has more than 600 members now. About half of them are not trained, and I wonder how “sticky” their membership will be, but at this point, whoever raises a hand is welcomed to the group.

The Sad Truth

It’s exciting to be part of this crucial and historic move to save our planet from the climate crisis. But this is not just some hobby or fraternal organization. The truth is, the climate crisis is deadly serious, yet despite increased climate crisis news coverage and awareness, most people are not doing much of anything about it.

Even I, who have attended Climate Reality Training, read at least half of my dozens of books, absorbed innumerable news reports, read the digests of the IPCC and EPA reports, and truly believe we are in a crisis, often find it hard to act on what I’m hearing. As I look around, I see that we are very busy with our families, jobs, personal interests, and cell phones. I have a wife, two grown sons, and two granddaughters. I also have musical passion, playing bass in bands and orchestras. I enjoy a good beer. I better understand now why Mr. Gore called it “An Inconvenient Truth.” Although I may understand the situation, sometimes I don’t really want to accept it.

How can we all work together to make the impact we need to keep the temperatures from climbing to where they kill us? I have considered this as I work on my presentations and as I talk with people about the climate crisis. I usually wear my Climate Reality logo cap and my green circle pin on my jacket, and the subject comes up. But, truly, even If I am aware and trying to make a real effort, much of the time I’m not. Why can’t I give up all my distractions and focus exclusively on saving the world? I don’t know, but I can’t—at least now.

At 66 years old, I plan to continue working on climate matters, aiming toward the time when I can “retire “and spend all day writing and working with organizations that directly influence the climate crisis. My current company is doing that, but eventually I will do even more. I’ll contact my elected leaders (and do whatever I can to get rid the denier in the White House!). With children and grandchildren who will bear more of this problem than I will, this is no longer about me. And it’s not just my family—it’s everyone. I can’t sit idle while the earth burns.

Three Kinds of Climate Deniers — Which One Are You?

By Steve Schaefer

There is scientific consensus that the earth is warming and the climate is changing.  We are starting to see actual changes, the U.N. IPCC reports come out regularly, and the news media features climate change content every day. Yet, we are still living in a state of denial. And it’s easy to understand why. As Al Gore said years ago, it’s “an Inconvenient Truth.”

I believe there are three kinds of climate deniers.

The first kind of denier knows that climate change is real, but has too much to lose, so although they may officially say it’s not true, they are working to obscure the facts or create denial in others. They are protecting their livelihood in any way they can. Think of coal plant managers, oil industry executives, or automobile industry leaders. The changes we need to make will devastate their business model. They must change, but they are going to resist. This is understandable, but is also a real problem.

The second kind of denier is likely to call climate change a hoax. This person could be a Trump supporter who believes his every tweet, or may simply be stupid. It’s inconvenient for them, too, but they also want to make it into a political issue. If they are not stupid, they still see the changes we must make as taking away their job, sending the economy into a recession or depression, or may believe it’s a plot for the government to take over and tell everyone what to do. 

The third kind of denier knows that climate change is real, and may sincerely want to act, but is too deeply involved in their work or other activities. Somehow, they just never get around to shopping for an electric car, changing their diet, attending an event, writing their congressperson or learning more than the frightening top of the news. They may wake up with the best of intentions, but by the time they get to work, it’s heads down (not unreasonable as they’re just doing their job) and when they finally get home, a refreshing beer beckons and it’s time to wind down.

Which one are you? I’m in category three. Despite three days of intense Climate Reality Leadership training with Al Gore a year ago, a library full of climate-related books (many of which I’ve read), emails daily from a variety of climate-related websites, and writing an automotive column that features electric and hybrid vehicles, I still long to be free to live my daily life. I do drive and promote electric vehicles and I have installed solar on my roof. I recycle diligently. I’ve presented four climate talks. I sometimes pass on the beef and take chicken. But I am still denying the true urgency of the situation in some way. I crave a “normal life.”

So, what should I do? What should we all do? The Green New Deal is an example of how we can work together to make a difference. The bottom line is, if this is a real emergency, we need to act like it and pitch in. The Green New Deal takes Roosevelt’s Depression-era New Deal as a model. We can use the World War II mobilization as a model too. Or, we can think about the way we banned CFCs years ago to help close the hole in the ozone layer.  

I believe that we need to somehow provide enough information and motivation to people while balancing the frightening future and current problems with the promise and excitement of the possible solutions. We need to act like it’s the most important thing we can do while avoiding despair or missing the day-to-day beauty of living on this earth with each other. 

So, let’s define the Climate Crisis accepter–and become that person.

America, at 243, is Slow to Adopt EVs

By Steve Schaefer

2013 Nissan LEAF

Red Generation 1 LEAF

Two days ago, I received an email from Plug In America, inviting me to join in the First Annual Independence Day EV Count. Modeled after the Audubon Society’s Christmas Bird Count, it’s meant to be a non-scientific study of what’s going on around you.

I’ve hosted and attended the group’s Drive Electric Week events and they’re a great organization, so why not?

Today, July 4th, after lunch, I decided to join the EV count. I needed the exercise anyway, so  I grabbed my trusty pad and a ballpoint pen and headed out into my Castro Valley, California neighborhood. It was clear and in the low 70’s–perfect.

The rules of the EV Count are simple:

  1. Walk or drive in your neighborhood and count all the cars you see
  2. Note the all-electric cars and plug-in hybrids
  3. Tally it up, fill out the online form, and send it in

The group doesn’t include regular plugless hybrids (their name is Plug In America, after all), but I noted them anyway, just to satisfy my own curiosity.

I walked a loop that I often take to add a couple thousand steps to my Fitbit. I started out well, as I could count my personal Chevrolet Bolt EV and the Toyota Prius Prime plug-in hybrid I’m currently testing right away. However, as I walked and wrote, the bad news piled up.

white 2019-Nissan-LEAF

White Generation 2 LEAF

When I returned home and tallied up the numbers, I had:

  • 118 cars total
  • 3 EVs (my Bolt and two Nissan LEAFs)
  • 2 plug-in hybrids
  • 7 regular hybrids

That’s pretty disappointing.

Perhaps Castro Valley is a little behind–I know I see more EVs in San Francisco, where I work. And it wasn’t a scientific study–just a small sample. But it means that I need to work harder to get the word out on the many benefits of EVs–and the necessity of stopping using fossil fuels now to help control the effects of the climate crisis.

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My Blue Bolt EV

In 2019, as the U.S. turns 243, we have a long way to go to significant EV adoption. At least in my neighborhood.