From Action to Advocacy: Corporate Climate Leadership in the Next Decade

Bill Weihl Speaks on the Climate Emergency

By Steve Schaefer

Bill+Weihl+cropped+headshot+August+2018

Consultant and climate activist Bill Weihl addressed an audience of about 80 people at The Foster gallery in Palo Alto on October 16, 2019. Weihl, an MIT graduate, worked for computer companies Digital and Akamai before moving to long stints at software giants Google and Facebook managing their corporate sustainability programs. The talk was part of a continuing series put on by Acterra.

Action to Advocacy

On this particular evening, Weihl addressed what large companies must do in the next decade to make a major impact in the fight to keep the climate emergency from becoming unstoppable. That means moving from actions to advocacy—with strong policies to speed the changes we need.

Weihl began by touching on the heroic, focused efforts that put Neil Armstrong on the moon in the 1960s, and then stated that what we need to do for the climate will be far more difficult. He moved on to reference Greta Thunberg, the 16-year-old Swedish climate activist, who is delivering the right message for the times.

“Young people are terrified,” said Weihl. “They are angry and are taking action.”

While Weihl doesn’t believe that things are hopeless, he presented the choices we have to make now to prevent global temperatures from rising to unacceptable levels. A six-degree Celsius rise would be catastrophic versus 2 degrees C—so it’s a question of “less bad” rather than “good.” Climate change has already started.

Sadly, despite a leveling off over the last few years, energy consumption and emissions increased at a record rate in 2018.

“We have to act with urgency,” said Weihl.

He mentioned Hal Harvey, CEO of Energy Innovation, who discusses “speed and scale” in his 2018 book, Designing Climate Solutions. That means moving at a “crazy fast rate” and tackling the big pieces first. It’s a 10-year problem, with a need to cut carbon emissions by 45% by 2030, and 100% by 2050, per last year’s UN IPCC Report.

We Need Systemic Change

What do we need to do to meet this? Individual actions by people and companies are not enough.

“We need systemic change,” said Weihl. We all need to take responsibility and set good policy. Weihl proposed:

  • Market rules and a decarbonization path
  • Carbon pricing
  • Clean energy mandates

However, per Weihl there is no “silver bullet.” We need to do everything we can now to decarbonize transportation, buildings, electricity generation. and more. Technology can help this process, but it is also being used by the “bad guys.” For example, Weihl described how oil companies can use high tech to make drilling for oil easier and cheaper, negating the positive climate actions being taken with, say, increased solar and wind energy generation.

Weihl brought up business travel. Although we have ways of reducing it by scheduling more Zoom meetings and online interaction, by creating more long-distance collaboration we also introduce more interest by engineers in meeting those partners in person, which in turn increases air travel. Also, while green finance on one hand removes investments in fossil fuels, 33 banks are lending $1.9 trillion to fossil fuels in legacy investments. That’s why we need to deal with the whole system.

“It’s time for companies to make the leap from science-based targets to supporting a science-based policy agenda,” said Weihl. “Companies must be strong advocates for decarbonization based on science (the 1.5-degree scenario) everywhere they operate and everywhere they source.”

Here are key principles Weihl laid out to make action on the climate emergency effective. They must be:

  • Aligned with the latest science (which will change)
  • Rooted in climate justice (young people see the climate emergency as a human rights issue)
  • Politically possible (we have to get it done)
  • Transformational, not incremental (there isn’t time to move slowly)
  • Reasonably certain to hit the IPCC targets in 2030 (or risk losing the ability to stop it)

Why Aren’t We Acting with Urgency?

If we know what we need to do, why aren’t we doing it? Decarbonizing the whole system is hard, Weihl says. In the language of finance, as a business case, taking action now is a no brainer considering the risks and costs of inaction.

“However, climate change is a moral and human problem, so we need to get businesses to speak the language of morality and humanity”, said Weihl.

Companies need to think about youth, who are worried about human rights and are expressing empathy for others and the whole world.

“These young people are companies’ future customers, employees, and eventually, stockholders,” said Weihl. “Silence is not neutrality,” he continued. “Young people want to work for and do business with companies they believe are helping solve the climate crisis—not causing it—so it’s a good business decision to do the right thing now, supporting science-based policies.”

The next decade is crucial to keeping global temperature rise in check, so we need good policy and coordinated action now. Weihl suggested aiming higher than the minimum, as it will be hard to be successful in this great effort.

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Acterra’s mission is to bring people together to create local solutions for a healthy planet.

Three Kinds of Climate Deniers — Which One Are You?

By Steve Schaefer

There is scientific consensus that the earth is warming and the climate is changing.  We are starting to see actual changes, the U.N. IPCC reports come out regularly, and the news media features climate change content every day. Yet, we are still living in a state of denial. And it’s easy to understand why. As Al Gore said years ago, it’s “an Inconvenient Truth.”

I believe there are three kinds of climate deniers.

The first kind of denier knows that climate change is real, but has too much to lose, so although they may officially say it’s not true, they are working to obscure the facts or create denial in others. They are protecting their livelihood in any way they can. Think of coal plant managers, oil industry executives, or automobile industry leaders. The changes we need to make will devastate their business model. They must change, but they are going to resist. This is understandable, but is also a real problem.

The second kind of denier is likely to call climate change a hoax. This person could be a Trump supporter who believes his every tweet, or may simply be stupid. It’s inconvenient for them, too, but they also want to make it into a political issue. If they are not stupid, they still see the changes we must make as taking away their job, sending the economy into a recession or depression, or may believe it’s a plot for the government to take over and tell everyone what to do. 

The third kind of denier knows that climate change is real, and may sincerely want to act, but is too deeply involved in their work or other activities. Somehow, they just never get around to shopping for an electric car, changing their diet, attending an event, writing their congressperson or learning more than the frightening top of the news. They may wake up with the best of intentions, but by the time they get to work, it’s heads down (not unreasonable as they’re just doing their job) and when they finally get home, a refreshing beer beckons and it’s time to wind down.

Which one are you? I’m in category three. Despite three days of intense Climate Reality Leadership training with Al Gore a year ago, a library full of climate-related books (many of which I’ve read), emails daily from a variety of climate-related websites, and writing an automotive column that features electric and hybrid vehicles, I still long to be free to live my daily life. I do drive and promote electric vehicles and I have installed solar on my roof. I recycle diligently. I’ve presented four climate talks. I sometimes pass on the beef and take chicken. But I am still denying the true urgency of the situation in some way. I crave a “normal life.”

So, what should I do? What should we all do? The Green New Deal is an example of how we can work together to make a difference. The bottom line is, if this is a real emergency, we need to act like it and pitch in. The Green New Deal takes Roosevelt’s Depression-era New Deal as a model. We can use the World War II mobilization as a model too. Or, we can think about the way we banned CFCs years ago to help close the hole in the ozone layer.  

I believe that we need to somehow provide enough information and motivation to people while balancing the frightening future and current problems with the promise and excitement of the possible solutions. We need to act like it’s the most important thing we can do while avoiding despair or missing the day-to-day beauty of living on this earth with each other. 

So, let’s define the Climate Crisis accepter–and become that person.

The Great Pivot, by Justine Burt

A book review by Steve Schaefer

The Great PIvot cover

There are many books, videos, and news stories out on global warming and climate change. Some are filled with scary predictions and are good at shocking us into action. But the best kind are the ones that try to paint a picture of ways we can take action to make a difference. The Great Pivot is one of the latter category.

The current carbon-based business model is becoming unsustainable. So, dealing with the huge tasks before us means not only deciding what to do but who’s going to do it. The Green New Deal, which is the subject of the last chapter (and is throughout the book in spirit) says that people want and need meaningful work. So why not get two for one?

That’s what the 30 pivots in The Great Pivot are meant to do. Burt’s carefully developed ideas show how we can scale up efforts to build a sustainable future. This means both creating meaningful jobs for workers and generating more sustainability project opportunities for investors.

Burt begins by addressing the employment situation today. The low official percentages don’t reflect the 37 million people ages 25-64 who are out of the labor force. With outsourcing, automation, and the gig economy, it’s tough out there. Today, the middle class is disrupted by changes in the work place and rising costs, and wages have been stagnant. We can rebuild the economic safety net with new sustainability jobs.

The author proposes five categories for job creation and devotes an entire chapter to each. They all have the goal of stabilizing the climate:

  • Advanced energy communities
  • Low-carbon mobility systems
  • A circular economy
  • Reduced food waste
  • A healthy natural world

Starting with Zero Net Energy, the first few pivots involve electrifying single-family homes and then spreading to multi-unit dwellings and commercial spaces. Existing technology can make all spaces more pleasant and energy efficient.

Twenty-eight percent of our greenhouse gas emissions come from transportation, and Burt spends significant time discussing low carbon mobility. Besides moving to electric cars, we also need to develop clean mass transit, safe bicycling options, walkable communities, mobility-as-a service options, and build out the EV charging infrastructure. All of these are pivots that require people to do them.

The circular economy is a worthy goal to get us to our goal of climate stability. Instead of the current take-make-waste economy, a circular economy reuses and recycles. There are many jobs in waste prevention and building deconstruction (instead of demolition). How about a tool lending library combined with a repair café and maker space to reuse things rather than replace them?

It’s pathetic that 40 percent of food grown and raised in the U.S. is thrown out, for various reasons. Wasted food has a large impact on the climate. Jobs to prevent, recover, or recycle food waste make for excellent pivots. Many of these jobs do not require higher education—just training—so they would be available to many people who need meaningful work and steady pay.

Restoring nature is a valuable and meaningful form of employment that would help the planet recover. Ways of sequestering more carbon in the soil can improve agricultural yields while reducing carbon in the atmosphere. There is good work in restoring forests, waterways, and wildlife. How about creating furniture or other useful items from drought-stressed trees? Then we could leave healthy trees in place to do their job of pulling carbon out of the atmosphere.

Besides these actions, we can start looking at the economy differently. We need to disrupt business as usual. For example, we should decouple growth from the traditional measurement of using gross domestic product (GDP). Burt proposes four goals:

  • Shift from fossil fuels to renewables
  • Create a circular flow of materials
  • Dematerialize by shifting to digital products and services
  • Radically reduce waste

It’s fine to get people working, but investors can make a big impact too, by funding the projects we need as part of the overall process of transforming our economy. Burt discusses bootstrapping, crowdfunding, direct public offerings, private equity, and other ways to get investors involved in the right way.

The book ends by discussing meaningful work and relating it to the goals of the Green New Deal, including leaving no person behind. We have many ways to move forward, and the 30 pivots are a great place to start. We need to do it now.

 

The Great Pivot by Justine Burt

MP Publishing, 2019